Not so long ago, Rain decided that it wanted to expand its current services it offered its clients. Enter Rain’s newest department – Media Strategy and Buying, and Catie and I!
I know what you’re thinking: “If I keep reading this, my boss will think I’m working.” – Stay with me here. It’s going to get interesting.
According to Forrester Research, by 2016, advertisers will spend more money on interactive marketing than they do on television advertising today. This means that interactive marketing will represent 26%, or 77 Billion dollars of all advertising.
Search, Display, Email, Mobile, Social Media – Do you have a strategy that incorporates the big five into your overall marketing plan? Are you using interactive marketing to help determine your ROI in your traditional spend as well?
“Wow, thanks a lot, I was just looking for a way to find a few moments slacking off, and now my brain meats hurt.” Yeah that happens to me often, but keep reading – this is the part is where I explain what these different terms mean.
Search- Basically the end goal of search is to be found by your target audience. However, the way that search is being used is slowly evolving to incorporate good ole Display and social networking.
Display- Display is back baby!! This is how I cut my teeth in interactive marketing, as many of you did in the early aughts (I really hate that term). However, it’s much more than boring static banners, and seizure-inducing graphics. Rich media Ads, Pre rolls, mid rolls, and post roll videos are becoming the leaders in this category, and will reach 27.6 Billion in revenue by 2016. Another interesting trend, as keywords get more expensive in certain niches, advertisers are turning to biddable display (display ads bought on auction).
Email- Email is one of the oldest ways to reach potential customers, and to keep in contact with current customers. Email is becoming less of a newsletter delivery system, and more of a stepping stone into your new mobile and social programs.
Mobile- As more and more people begin to use their smart phones as either a primary or strong secondary source to access the internet, mobile ad networks are becoming a viable choice for advertising for more advertisers. Once we have developed your next amazing mobile app, don’t forget to stop by Rain’s Media Strategy and Buying department to implement a plan that will make your app hotter than… something that is really hot!
Social Media- Sure, you have a presence on Foursquare, Facebook, Twitter, Tumblr, Hi5, Qaiku, Orkut, Netlog, Xing, etc. Your product may even have thousands of followers. But how will your social intelligence turn those followers into happy customers – into people who will tell the world they cannot live without your product?
See, I told you that you’d be entertained. Admit it. This was the best part of your day. Also in case you didn’t know, Rain’s Media Buying Department is full service. We still rock traditional placement as well. Send us an email or post a comment if you have any questions.
Iyana & Catie
