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- Avoiding Design and Advertising Apathy
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Category Archives: design
Avoiding Design and Advertising Apathy
I ran across the definition “Design is art optimized to meet objectives” by Shimon Shmueli of Touch 360. I have found myself defining what I do for family, friends and even clients. For clients, it is not something they usually … Continue reading
Rain High Command Theme
Well we’ve finally updated our blog theme to reflect our programmers’ most deeply-held aspirations: global code domination through demonstrated intellectual supperiority. Thanks Jared for creating a design that helps make our humble dream a self-delusional reality for us . We’ve … Continue reading
Concentricity – A Tool for Planning and Accomplishing Anything
THE CONCEPTS DEFINITION: Concentricity: the quality of having the same center (as circles inside one another). The traditional “target” image needs to be altered, however, to allow for a flexible application. The focus at any given moment will shift to … Continue reading
Steven Covey’s “Masterpiece” Video
Yep, mediaRAIN created the video, Masterpiece. In connection with Kaleidoscope Pictures our creative directors and producers came up with the concept, shot the video and did all the post-production work. Steven Covey uses this video after many if not most … Continue reading
Process
I hope the main things we took away from the process training is this: Prototyping is the Anti-Waterfall Doing development and design iteratively has distinct advantages over the traditional waterfall approach. It creates a high-quality plan while keeping the client … Continue reading