Interactive or Interactive Not
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January 27th, 2008
by Andrew Howelett
One of our interactive developers found this article in Advertising Age, by Phil Johnson. It’s a very interesting and revealing look at the many companies that are “claiming” to be interactive agencies. As Mr. Johnson discusses, MOST are not real interactive agencies. Well worth the read:
The Small Agency Interactive Blue
mediaRAIN definitely fits the three criteria set by Mr. Johnson. It’s fun to know we’ve been doing interactive before interactive was cool and before many of the other ad agencies started trying to get into it! Many other agencies are trying to catch up now, we see them trying every day. Most promise, but can’t deliver the kinds of expertise and experience mediaRAIN delivers.
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